Marketing & Communication Department

The work of the department stems from the need of every organisation to foster mutual relationship with the different publics that it works with. These publics include the following:

Internal publics: It's own workers
External publics: Customers
  The Government
  The Media
  Other Businesses
  Debtors and Creditors
  All Communities


The relation-building endeavour may be advanced using different channels to which the following strategies are devised.

  • The Communication Strategy

  • Public Relations Strategy

  • Production and Sales Strategies devised by the different subsidiaries that form part of the group.

  • Corporate Social Involvement Strategy and Practice



To Foster the flow of communication

To improve service delivery

To improve the corporate image of Larimar

To unite all workers around the common vision

To present the passion of the company in one voice

To advance service in the interest of the customer